UX Researcher & Research Ops Specialist

Hi, I'm Rome.

Specializing in end-to-end research lifecycles, behavioral data analysis, and building operational infrastructure to scale product insights across cross-functional teams.

Explore Case Studies ↓
Rome Dela Cerna
Expertise & Methods

Core Competencies

User Experience Research

End-to-end user testing lifecycles
Usability deep-dives & heuristic evaluation
Thematic analysis & affinity clustering
Continuous discovery frameworks
Survey design & quantitative analysis

Research Operations

Pipeline automation & tooling
Participant database & recruitment
Tool procurement & vendor evaluation
Insights repository management
Research program governance

Strategic Alignment

Cross-functional workshop facilitation
User journey to business KPI mapping
Converting research into product roadmaps
Stakeholder communication & advocacy
Prioritization frameworks (RICE, ICE)
Selected Work

UX Case Studies

Peddlr
96.30% CSAT & 100% UX Satisfaction

Addressed high drop-off rates between installation and registration by restructuring user navigation patterns and introducing a verified, incentive-driven referral onboarding flow.

Findability & Nav96.29%
Clarity of Instr.88.89%
Length100%
UX Research CSAT Surveying Assumption Testing Data Cross-Collaboration
Read Case Study →
Peddlr
Fluz
Pinpointed 72% Funnel Drop-off & 19% Baseline Conversion

Executed a comprehensive research program blending FullStory funnel audits, usability testing, and active/lapsed user interviews to diagnose declining transaction completions.

Drop-off Location72% between amount selection → confirmation
Fee Transparency Preference84% preferred full fee transparency
Multi-Method Research Funnel Audits Usability Testing User Interviews
Read Case Study →
Fluz
NextPay
Rapid 2-Week Fintech Sprint

Designed a mobile ecosystem allowing small business employees to seamlessly apply for and track salary advances and personal loans, moving teams away from legacy, manual processes.

SecurityFallback biometric layers beyond Face ID
UX PatternE-commerce-style top-to-bottom progress tracker
Mobile Product Design Concept Testing Rapid Prototyping Inclusive Biometrics
Read Case Study →
NextPay