Gerome "Rome" Dela Cerna

• Drive recruitment strategy for high-value research projects, combining participant sourcing with data-driven outreach.
• Manage end-to-end participant recruitment pipelines, ensuring quota fulfillment across diverse research studies.
• Develop standardized templates and messaging to improve participant engagement and reduce time-to-fill.
• Analyze recruitment funnel performance using SQL queries and platform analytics to optimize targeting and conversion.
• Collaborate cross-functionally with research, product, and marketing teams to align recruitment strategy with study goals.
• Contribute research-backed content and insights to support platform growth and researcher education.

• Conducted and presented product demos, highlighting key features and user-centric design improvements to stakeholders.
• Led UX research efforts, including user interviews, surveys, and usability testing, to gather actionable insights and drive user-centered design decisions.
• Developed engagement data points in FullStory to monitor user behaviors, identify pain points, and track engagement for continuous product optimization.
• Collaborated with cross-functional teams to translate research findings into impactful UX recommendations, influencing product development and feature enhancements.
• Established and maintained a UX research repository, consolidating research insights and data for easy access and ongoing reference by stakeholders.

• Pioneered the UX Research process within the company, establishing standardized methodologies and procedures for user research.
• Designed and implemented research operations to support the scalability and efficiency of UX research activities.
• Conducted user interviews to uncover needs, pain points, and expectations, informing product enhancements and feature prioritization.
• Collaborated with cross-functional teams to align research findings with product and business goals.
• Mentored junior team members in design thinking and UX research best practices.
• Streamlined feedback and issue management to improve communication and resolution of user-reported issues.