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Peddlr: Streamlining Acquisition Funnels

Problem

High registration drop-off rates due to high-friction onboarding and unclear value propositions.

Solution

A modularized sign-up flow that defers low-priority data collection and prioritizes verification.

Impact
96.30% CSAT
Acquisition Success
Role

UX Researcher

Architecture

Flow Optimization

NDA Note: Specific UI screens have been abstracted into structural diagrams to demonstrate improvements without revealing sensitive IP.
Legacy Flow (Baseline)
→
Optimized Path
→
01 — Testing

Validating Hypotheses

In collaboration with the UX team, I conducted customer satisfaction surveys to validate our proposed restructuring of the onboarding journey.

Findability
96.29%
Navigation
96.29%
Clarity
88.89%
Length
100%
Overall CSAT
96.30%

"Ang feedback ko po sa registration process ay okay naman po sya madaling maunawan ang mga hinihinging impormasyon..."

— Peddlr User
02 — Ideation

Optimization Strategy

Input A

User Feedback

Identified confusion around "Business Type" selection during onboarding.

Input B

App Analytics

High drop-off detected at the technical syncing stage.

Strategic Goal

Reduce Time-to-Value

Shorten the gap between installation and dashboard entry.

Relocation

Business Details

Selection moved post-registration to lower initial barriers.

Deferment

App Syncing

Delayed high-latency syncing permissions until dashboard state.

Incentive

Referral Bonus

Instant reward notification provided upon number verification.

03 — Results

Final Analysis

A

Improved Time-to-Value

By modularizing the onboarding flow, users reached the main transaction dashboard 40% faster on average.

B

Insights Infrastructure

Collaborated with engineering to establish event tracking for drop-offs, enabling real-time monitoring via FullStory.

C

Referral-Driven Activation

The in-flow referral incentive increased number verification completion rates and improved first-session retention.