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Problem: 

Learn Tagalog Fast needs help to increase its revenue.

Solution:

The landing page should drive conversions to the mobile application

Duration:

1 week design sprint

Role:

UI/UX Designer

Project Overview

Learn Tagalog Fast is a language learning platform where non-Tagalog speakers can quickly learn practical, actionable Tagalog. Learn Tagalog Fast needs your help to increase its revenue.

 

For 7 years, it has provided lessons in some way shape, or form and in 2020 launched a mobile app now rated 4.4 stars, with over 1,000 active installs. It has taught many students from a wide background including Home Credit, the European Union, and the US Army.

How Might We's

  • How might we target or attract the type of learners who fit to the application’s teaching style and content?

  • How might we increase the installation of the application after going to the landing page?

Long Term Goal

  • In 2 years, Learn Tagalog Fast will be used by Filipinos and people of other nationalities outside of the country, interested in learning Tagalog.

Key Insights

  • Free Version — Participants expressed that there should be more emphasis on the content and level of engagement they would likely experience in the free version.

  • Application Content — Higher Placement on the Landing Page

  • Gamification — Gamification elements were recommended by 2 participants like the streak feature, among others.

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