👋🏼 Resume

👨🏻‍💻 Work Experience

FEB 2025 - PRESENT

Drive recruitment strategy for high-value research projects, combining participant sourcing with data-driven outreach
Manage end-to-end participant recruitment pipelines, ensuring quota fulfillment across diverse research studies
Develop standardized templates and messaging to improve participant engagement and reduce time-to-fill
Analyze recruitment funnel performance using SQL queries and platform analytics to optimize targeting and conversion
Collaborate cross-functionally with research, product, and marketing teams to align recruitment strategy with study goals
Contribute research-backed content and insights to support platform growth and researcher education

APR 2024 - FEB 2025

Lead UX research efforts, including user interviews, surveys, and usability testing, to gather actionable insights and drive user-centered design decisions.
Conducted and presented product demos, highlighting key features and user-centric design improvements to stakeholders.
Developed and implemented data points in FullStory to monitor user behaviors, identify pain points, and track engagement for continuous product optimization.
Designed and executed a multi-method research program spanning user interviews, usability tests, survey research, and UX audits to improve engagement and gift card purchase conversion
Established and maintained a UX research repository, consolidating research insights and data for easy access and ongoing reference by stakeholders.

SEP 2022 -MAR 2024

Pioneered the creation of the ResearchOps within the company,
Designed and implemented research activities, including participant recruitment, data collection, and analysis.
Orchestrated unmoderated & moderated testing sessions to gather qualitative insights into user behavior and preferences, enabling informed design decisions.
Mentored junior team members in design thinking and best practices, fostering a culture of continuous learning and growth within the UX team.
Crafted the feedback and issue management process to streamline communication and resolution of user-reported issues.

2017 - 2021

2022